Nestl eacute; Confectionery is adding to its pound;1 chocolate blocks range with the launch of the new Rolo sharing block.
The 100g Rolo chocolate block is filled with a caramel centre and utilises the Rolo shape to create a moulded block. This will be the first time the brand has entered the block market.
The new block is available with or without a pound;1 price-flash in an 18 count outer.
Nestl eacute; UK trade communications manager Graham Walker said: “The launch of the new Rolo block offers retailers an excellent opportunity to continue to benefit from the standout performance of chocolate blocks in independents. We can attribute the success of our chocolate blocks to the winning combination of much-loved brands, high-quality product and the motivating price point of pound;1.
Retailers should stock up to benefit from the interest and excitement this totally new product will bring to shoppers.”
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