Nestl eacute; asks consumers to Choose a Chunky Champion from four flavours

Nestl eacute; Confectionery is launching its KitKat Choose a Chunky Champion campaign.

There are four flavours: KitKat Chunky Orange, KitKat Chunky White Choc, KitKat Chunky Double Choc and KitKat Chunky Peanut Butter. Consumers are encouraged to try the flavours and then cast their vote on the dedicated Facebook page. Once the vote has been cast they will be in with a chance to win a pound;100 cash prize. Winners will be chosen at random every day for 30 days.

Each of the flavours will have an actor supporting them. Orange is represented by Miles Jupp, White Choc by Tony Gardner, Double Choc by Miranda Hennessy and Peanut Butter by Jason Lewis.

Graham Walker, Nestl eacute; UK trade communications manager, said: “With consumers increasingly looking to have their say in the future of their favourite brands, the KitKat Choose a Chunky Champion event is well timed. Through this innovative campaign Nestl eacute; Confectionery is handing over the reins to shoppers to decide the future of KitKat Chunky.”

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