Nature Valley striding out in the new year to support walking push

General Mills is sponsoring the Ramblers Festival of Winter Walks 2009/2010 with Nature Valley.

The festival starts on Boxing Day with over 700 walks being staged across the country in the nine days to January 4, fronted by TV presenter Ben Fogle.

Ed Culf, marketing director of General Mills UK, said: “Nature Valley is a delicious and satisfying snack that is best enjoyed while walking in the open air. The Ramblers Festival celebrates all the beautiful places available to walk and reminds people that nature is often more accessible than they might think, no matter where they live.”

The Ramblers Festival will organise walks with experienced leaders for free and participants will have the opportunity to sample Nature Valley Chewy Trail Mix Bars at a number of the walks.

Contact: 01895 201100

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