Nature Valley is now available in impulse

General Millis has launched its Nature Valley Crunchy Granola Bars into the impulse sector.

Nature Valley is now available in cash and carries and wholesalers. According to General Mills, Nature Valley is already the number one best selling crunchy snack bar in the UK with value sales of over pound;1.5m.

It contains over 50% wholegrain oats and is available in Oats ‘n’ Honey, Canadian Maple Syrup and Banana Nut.

The product is packed in boxes of 18 and the boxes have been created specifically for the impulse sector.

Andy Foweather, sales director of General Mills UK, said: “Treating and health are the key consumer trends that are driving the total biscuits category. Thanks to its great taste and wholesome ingredients Nature Valley is ideally placed to help independent retailers satisfy these current dynamics.”

Contact: 0800 028 7561

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