Natural Balance Foods is offering retailers the chance to grab a bigger share of morning sales with the revamped Nākd Breakfast Bars range, which is designed to appeal to consumers looking for healthier, tasty options to eat on-the-go.
The four bars come in breakfast-inspired flavours: Banana Bread, Apple Danish, Berry Bliss and Cocoa Twist has seen the introduction of gluten free oats and, plus they’re made with 100% natural ingredients and no added sugar.
Natural Balance Foods says the bars are intended to busy consumers who are increasingly shunning breakfast cereal in favour of healthier, yet still convenient options.
Marina Love, marketing director for Natural Balance Foods says:“There are 21 billion breakfast occasions a year, but habits are changing. One in 10 are now eaten on-the-go with consumers aged between 24 and 44 over-indexing in on-the-go breakfast occasions and they’re looking for new, healthier breakfast solutions that are convenient and delicious. Our new Nākd Breakfast Bars offer retailers the perfect opportunity to increase grab-and-go breakfast sales and we’d recommend they place the bars in impulse locations and alongside other morning goods to drive breakfast occasions in their stores.”
The New Nākd Breakfast Bars are available now across all channels. The 30g bars come in singles with an RRP of 75p and 4 x 30g packs with an RRP of £2.49