United Biscuits UK has launched multigrain Hula Hoops, which are made from a combination of rice flour, maize flour and wheat bran.
According to United Biscuits UK, the healthier sector is currently worth pound;77m in annual sales and is one of the fastest growing segments within bagged snacks. The multigrain Hula Hoops are available in Cheese Onion, Salt Vinegar, Saucy BBQ, Prawn Cocktail and Pickled Onion.
The launch is being supported by a pound;1.5m campaign, including television and a targeted mail-drop to three million households.
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