Muller Wiseman Dairies is teaming up with the Movember Foundation to launch a new on-pack promotion – MOOvember.
Running across 500ml cartons and one pint bottles of Black & White whole and semi-skimmed milk, shoppers will be encouraged to take the MOOvember milk moustache challenge by taking a selfie of their milk moustache and uploading the image to social media with the hashtag #milkmo. They are also be asked to make a £2 donation to the Movember Foundation, which is a global organisation committed to men’s health issues.
Each year the Foundation challenges men to grow moustaches during November to spark conversation and raise funds for men’s health programmes. To date, around four million moustaches have been grown worldwide.
You can sign up to Movember.com to grow moustaches and take on the MOVE challenge for the 30 days of Movember.