Motor drives Lucozade Sport

GlaxoSmithKline is energising Lucozade Sport’s association with football with a new TV advertising campaign featuring the brand’s new face of football Steven Gerrard. The 30-second ad entitled ‘Engine’ will appear first on sports channels and will be rolled out on network TV later in the year.

The ad focuses on Gerrard, fuelled by Lucozade Sport, as he powers up and down the football pitch displaying all the characteristics of a typical ‘midfield engine’.

John Whitfield, brand manager, Lucozade Sport, comments: “As the football season heats up and consumers settle in to watch the upcoming matches at home and in other venues, this is an ideal time to raise awareness around the brand. Gerrard is renowned for his role as a ‘midfield engine’, so this imaginative ad is really set to capture the attention of consumers.

“With football continuing to be the most watched and played sport in the country, this is a real opportunity to attract new consumers to the brand.”

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