Cadbury Trebor Bassett is expanding its £12m Cadbury Snaps brand with the launch of new Cadbury Snaps Mint this month.
The launch is being supported by a high-profile advertising campaign including Coronation Street credits, a nationwide outdoor campaign, press campaign, radio and a comprehensive consumer in-store sampling campaign.
Cadbury said research showed that mint was one of the highest penetration chocolate flavours and that consumers were requesting a Cadbury Snaps Mint option.
Each Cadbury Snaps variant is packed in SRP (shelf ready packaging), allowing retailers to reduce merchandising time and maximise display.
Mike Tipping, head of customer relations at Cadbury Trebor Bassett, said: “At Cadbury Trebor Bassett, we are all about ‘creating more moments of pleasure’, and we have kept to our company promise by listening to our consumers’ demands and creating new Cadbury Snaps Mint. We are delighted with the exceptional sales already achieved by the Snaps range, and the support we have received from our customers.”
The product will be launched on April 24 in 136g, 40-unit share packs with an RSP of £1.75. Outers will be packed in 12s.
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