McVitie’s extends its Minis range to cater for growing bite size demand

Following the launch of its Mini Loaves range in February, McVitie’s Cake Company has announced it is extending the range.

The new Minis range will include McVitie’s Temptations Chocolate Brownie Bites, a pack of three chocolate brownies; and McVitie’s Lemon amp; Poppy Seed Mini Muffins, a pack of two lemon flavoured mini muffins baked with poppy seeds.

Anne Wareing, group brand manager at McVitie’s Cake Company, commented: “We’re seeing that consumers want to treat themselves with bite-size versions of original favourites that they already love. McVitie’s Cake Company’s extended version of mini loaves, muffins and bites will provide retailers with a range of products that respond to growing consumer demand and will help to grow their sales.”

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