RHM Frozen has relaunched its McDougalls Upper Crust premium family and individual pie range.
It is introducing three new indulgent products: Roast Chicken with chopped leeks in a mature cheddar cheese and Chablis sauce; Aberdeen Angus steak with a sauce made with Shepherd Neame’s Bishop’s Finger Ale; and Aberdeen Angus steak with Portobello mushrooms in a tangy pepper sauce.
Christina Richardson, brand manager at RHM Frozen, said: “The relaunch is about setting a new quality benchmark in the market.”
Family pies have an RRP of pound;2.99, individual pies have an RRP of pound;1.99.
Contact: 01634 311000