McCain Foods has launched its new Potato Gourmet range into the frozen foods section.
Potato Gourmet is five ready to bake potato dishes comprising mature Cheddar cheese wholegrain mustard gratin, baby potatoes with sundried tomato garlic, crunchy potato crumble with four cheeses, diced potatoes with leek, onions parmesan, and diced potatoes with cherry tomatoes and mixed peppers.
A marketing spend of pound;1.3m including the sole sponsorship on ITV’s Soapstar Superchefs is supporting the range. Which is aimed at consumers who want to try something new.
Simon Eyles, director of communications of McCain, said: “Today’s consumers lead increasingly busy lives where time is sacred and convenience is key. Potato Gourmet offers a high-quality solution for people looking for inspirational meal accompaniments and simple meal-time indulgence.”
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