Masterfoods is expanding the Mars portfolio with the launch of Mars Planets.
Mars Planets are three different flavoured balls in chewy caramel, soft nougat and crispy, covered in chocolate.
Mars Planets is available as an impulse pack and the balls have been designed to be eaten individually or together in various combinations. Consumers will be encouraged to ‘mix it up’ with the various flavours and textures
The launch is being supported by a pound;4.2m campaign including TV, trade support and POS.
Andrea Taylor, trade relations manager of Masterfoods, said: “We believe Mars Planets will not only drive the bitesize category but ultimately increase total confectionery sales for retailers. This is a big launch – I urge every retailer to stock up so that no one misses out on their share of incremental sales.”
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