Mars Petcare is urging wholesalers and retailers not to underestimate the potential for impulse pet snacks and treats in the run up to Christmas.
The company says its portfolio of cat and dog food brands includes a host of ideal gifting purchases, including DentaStix seven stick pack, Schmackos 12 Stick Beef packs, and Whiskas Temptations Chicken amp; Cheese for cats.
Convenience trading director Wayne Tessier said sales of pet snacks now totalled £55.9m annually, offered a good margin for retailers and that Christmas was a key trading period for the category.
Tessier said: “Christmas offers consumers the chance to lavish extra attention on their pets, buying them treats in the spirit of the festive season. For retailers, Christmas represents a great opportunity to stock up on the best-selling snacks and treats and really drive their Christmas sales.”
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