Mars has announced the launch of Win a Million Moments.
The on-pack promotion gives consumers the chance to win and choose from a prize fund of over pound;13m. The prizes range from music downloads to manicures or lunch in Paris.
In February Mars is also launching a limited edition 31g Galaxy Bubbles Orange product to support the Win a Million Moments promotion. The TV advert to support the promotion will be aired in February and POS will be available ahead of in-store activation from January 29.
Bep Dhaliwal, trade communications manager for Mars, said: “From manicures to meals out, this promotion gives shoppers the chance to win one of a million prizes while treating themselves to many of their favourite Galaxy products.”
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