United Biscuits UK has added to its range of muffins with the launch of the Mars Muffin.
Mars Muffin incorporates the taste of Mars in a chocolate muffin with a soft caramel filling. It joins the range of Masterfoods cakes manufactured by UBUK’s McVitie’s Cake Company comprising Snickers Flapjack, M M’s Brownie and Galaxy Muffin.
Brand manager for McVitie’s Cake Company Eat Now Range Suzanne Shears said: “We know that our Eat Now range is very popular with retailers and consumers alike, but with the introduction of the Mars Muffin we can encourage incremental growth with this exciting new launch.”
The Mars Muffin marketing campaign includes trade and consumer advertising and point of sale. It will have an RRP of 85p and be available in cases of 12.
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