Mars Ice Cream is re-introducing its Twix ice cream with a new recipe.
The new Twix is available in singles, four-packs and six-packs.
Mars is also introducing a price-mark flash on its four-pack range of Mars, Snickers and Twix, priced at pound;1.50.
On the six-pack range there is a promotion on-pack offering a 100% satisfaction guaranteed, to reassure shoppers. There have also been re-designs across the Mars and Snickers single packs, which aim to provide greater standout in freezers.
Tony Lorman, general manager of Mars Baked and Ice Cream, said: “This is going to be a great year for Mars Ice Cream. We are a pioneer of frozen confectionery with the brands, taste and value that consumers love. If a brand sells well as confectionery, why not stock it in the freezer too. We are committed to building retailer confidence going forward, and to drive the Ice Cream Bar category as a whole.”
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