Mars has launched Galaxy Cookie Crumble in 45g singles following the success of the 120g bar.
Galaxy Cookie Crumble is made with Italian cookie pieces and Galaxy chocolate.
The bar will benefit from a wider pound;2m Galaxy marketing campaign and an on-pack promotion designed to engage consumers with the brand.
Bep Sandhu, trade relations manager at Mars, said: “The Galaxy Cookie Crumble has already been a great success in the large format and is sure to be the perfect impulse offering. We are anticipating high demand and are supporting independent retailers with great deals available in cash and carry depots.”
The bar has an RRP of 49p and Mars will be offering multi buy deals on singles and the large block range.
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