Philip Morris has unveiled the Marlboro Racing Edition for 2006 on its Marlboro Reds King Size 20s.
The packs feature racing car imagery to follow the Formula One season. The Marlboro Racing Edition is supported with direct mail and trade advertising and the King Sized 20s pack has an RRP of pound;5.14.
Clare Walker, Philip Morris’ trade marketing manager said: “We know from the success of the previous packs that the 2006 Marlboro Racing Edition will generate brand interest.”
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