M uuml;ller is adding two lines to its desserts range.
The launch of Cadbury Fudge and Cadbury Mini Eggs form part of the pound;2m marketing spend behind Cadbury’s desserts portfolio during 2009.
The Cadbury Fudge Twin Pot contains chocolate fudge pieces and the Cadbury Mini Eggs Twin Pot contains solid milk chocolate mini eggs in a crisp sugar shell.
Chris McDonough, marketing and R D director of M uuml;ller UK, said: “With the popularity and heritage of both of these brands, we’re expecting them to fly out of the chiller cabinet. Consumers like to ring the changes when it comes to desserts so it’s important for both suppliers and retailers to keep refreshing their pot dessert offering. These two new Cadbury Twin Pot lines will bring fresh impetus to the dessert fixture.”
Both lines will be packaged in 90g pots with an RRP of 68p and are available in trays of six and 12.
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