Lynx Dry is still smelling sweet

Unilever UK Home and Personal Care is continuing its pound;3.2m TV advertising campaign for Lynx Dry antiperspirant.

The Lynx Dry range includes Touch, Africa, Pulse and Click.

The advert focuses on a man who has a problem with perspiration and then discovers Lynx Dry.

Lauren Gold, Lynx brand executive, said: “The heavyweight campaign will cement Lynx’s leading position in the male toiletries market. Lynx body-sprays and antiperspirant are experiencing continued growth driven predominantly by antiperspirants.”

Lynx Dry antiperspirant is available in aerosol with an RRP of pound;2.49 for 175ml, roll-on with an RRP of pound;1.99 for 50ml and a 50ml deodorant stick with an RRP of pound;2.29.

Contact: 020 8439 6100

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