Lucozade Energy grows with Apple

GlaxoSmithKline has added a new flavour to its Lucozade Energy range.

The new flavour Lucozade Energy Apple is designed to extend the choice of flavours and also attract new consumers.

The new drink will be supported by a summer advertising campaign including nationwide sampling, in-store point of sale, and a pound;5.2m three- month brand activity.

Lucozade Energy Apple is available in 380ml and 500ml single PET bottles plus 380mlx6 multipacks.

Lucy Colman, brand manager Lucozade Energy GlaxoSmmithKline, said: “Lucozade Energy Apple is set to create further interest in the brand and in the soft drinks sector. It offer consumers the energising properties of the entire Lucozade Energy range, and also has a great refreshing taste – perfect for summer.”

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