GlaxoSmithKline has launched an energy shot to join its range of energy drinks.
Lucozade Alert Plus has been designed specifically for UK consumers and will be available in a 60ml format in 12x60ml shelf ready packaging.
According to GSK, it can help mental performance, focus, memory and alertness. It contains energy-releasing B vitamins and caffeine and contains no added sugar and only two calories.
It will be supported with a pound;13m spend over the next 15 months and pound;6m this year.
Alex Saunders, brand manager of Lucozade Alert, said: “Lucozade is the ideal brand to explode this new innovative energy shots category in the UK.”
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