Lucozade Alert Plus from GSK

GlaxoSmithKline has launched an energy shot to join its range of energy drinks.

Lucozade Alert Plus has been designed specifically for UK consumers and will be available in a 60ml format in 12x60ml shelf ready packaging.

According to GSK, it can help mental performance, focus, memory and alertness. It contains energy-releasing B vitamins and caffeine and contains no added sugar and only two calories.

It will be supported with a pound;13m spend over the next 15 months and pound;6m this year.

Alex Saunders, brand manager of Lucozade Alert, said: “Lucozade is the ideal brand to explode this new innovative energy shots category in the UK.”

Contact: 08702 415132

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