Lucozade Energy has launched an pound;8.25m integrated marketing campaign.
The ‘Get Your Edge Back’ activity will include cinema, outdoor, online, press, mobile, radio, on pack and in-store advertising as well as a brand experience road show.
Lucozade Energy is aiming to help ‘10,000,000 Briton Get Their Edge Back’ to beat the everyday energy slumps.
The website [http://www.getyouredgeback.com] will feature moments when people have ‘lost their edge’ and consumers will be allowed to submit their own stories to win pound;10,000 and a starring role in a Lucozade Energy advert.
Contact: 020 8047 5000