The medicated confectionery brand Lockets is undergoing a facelift this winter, supported by a major promotional campaign worth around £1.8m.
The three variants in the Lockets range – Honey Lemon, Blackcurrant and Extra Strong – are being repackaged with eye-catching, up-to-date, new visuals and the strapline “Lockets help clear your nose and soothe your throat”.
The new packaging is designed to maximize Lockets on-shelf impact and encourage customers to choose Lockets.
Andrea Taylor, Masterfoods trade relations manager, said: “Research has shown that customers trust medicated Lockets to help them manage cough and cold symptoms. And the new packaging will reinforce these strongly held customer brand beliefs.”
The relaunch will be supported by sponsorship of C5 weather bulletins, television advertising, radio ads, text alerts and website activity as well as trade promotions.
The weather sponsorship will be supplemented by a full-scale television advertising campaign, which is due to commence in January.
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