Lindt harnesses its Gold Reindeer for another year of Christmas sales

Lindt is bringing back its Christmas novelties range and introducing new lines.

New for 2009 is the 40g Lindt Magical Milk Bar with a creamy milk filling.

The 125g Lindt Santa and 100g Gold Reindeer are returning and this year will both be available in smaller transparent display cases of eight specifically for the wholesale and cash and carry trade.

Also returning are the 100g Lindt Gold Bell, the 20g Lindor Bell and the 100g bag of Lindt Milk Chocolate Snowdrops.

The Lindt Advent Calendar has been redesigned and contains a mix of Lindt chocolates, two of which are the Gold Reindeer and Santa.

Joel Burrows, sales director at Lindt, said: “Over the last three years Lindt grew value sales by 42% at Christmas and continued the growth momentum in 2008 despite the challenging economic environment. At Lindt, we will continue our strategy of growing profitable category sales for our customers by offering must-stock Lindt Gold Reindeer and Lindt Santa as affordable premium gifts in addition to launching exciting new products to further grow impulse sales.”

Contact: 020 8602 4100

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