Lindt Sprungli will be encouraging people to ‘Give a Gold Bunny a Home’ this Easter.
Five million Lindt chocolate Gold Bunnies will be available nationwide, giving consumers the chance to enter a free prize draw with every purchase. Consumers can win pound;2,500 in cash, the equivalent of a 200g bunny in real gold. Other prizes include one of 1,000 18 carat gold plated porcelain bunnies or one of 10,000 gold plated mini bunnies,
Consumers can also give a 10g chocolate Gold Bunny a home by sending a text. The promotion allows consumers to submit a friend’s name, address and own personalised message via text, then Lindt will send out a 10g Mini Gold Bunny in a gold gift box.
The Gold Bunny range will also be supported by an advertising campaign including national TV advertising in March and April and TV product placement until April.
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