Cadbury Trebor Bassett has launched a 29p on-pack price promotion.
For a limited time single bars of Cadbury Crunchie, Cadbury Double Decker and Cadbury Boost will be price-marked at 29p. Retailers will also be receiving four free bars in every outer.
The packs will feature the price flash prominently on-pack and it is designed to aid stand-out on shelf. This follows on from the previous price-marked packs promotion and aims to drive more sales than last year.
Kate Harding, acting head of customer relations of CTB, said: “Crunchie, Double Decker and Boost are three of our most popular single bar chocolate brands, worth a total of pound;43m. The price-marked pack promotion will enable retailers to drive sales, while offering their customers even better value for money on their favourite chocolate bars.”
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