From May 1 Gallaher has launched a Benson Hedges Silver Slide limited edition pack.
The Silver Slide pack slides open horizontally, giving the consumer something distinctive.
About 8.25 million packs will be produced with an RRP of pound;4.58. It will be supported by full in-store POS in cash and carries with branded posters and presenters.
Jeremy Blackburn, Gallaher’s trader communications manager, commented: “B H is renowned for innovation and the new B H slide pack is sure to be a hit due to the unique proposition it offers, further driving the B H Silver brand sales and position in the UK market.”
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