Mars Chocolate has added limited edition Galaxy Flutes to the Galaxy line-up.
Galaxy Flutes consists of two crispy wafer fingers filled with a smooth creamy chocolate centre and dipped in milk chocolate. It is intended to provide a lighter way to eat chocolate, and offer a lower price point.
Bep Dhaliwal, trade communications manager, Mars Chocolate, commented: “We continue to invest in the Galaxy portfolio, and this new offering enables us to reach incremental Galaxy consumers by sitting within a new, competitive ‘wafer’ set. This represents a fantastic sales opportunity and the ability to grow the category.”
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