United Biscuits UK has launched two seasonal variants for Halloween.
The McVitie’s Jaffa Cakes Lemon Slime and Jaffa Cakes Spooky Mini Rolls will be available this month. The Lemon Slime Jaffa Cakes are designed to appeal to
the whole family for social occasions leading up to and during Halloween. The packaging design includes pumpkins, spider’s webs and bats, it also contains spooky jokes on the reverse.
The Jaffa Cakes Spooky Mini Rolls are making a return following on from last year and are dark chocolate with light sponge and orange centre.
Sarah Heyne, marketing director for sweet biscuits at UBUK, said: “The McVitie’s Jaffa Cakes brand lends itself well to seasonal limited editions like the previous Blackcurrant, the more recent Strawberry and now, the Lemon Slime flavour.
“Not only will the variants add excitement to UBUK’s existing sweet biscuits and cakes range, but retailers can also include it within dedicated Halloween fixtures.”
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