Leaf UK is boosting its Chewits and Malaco kids’ confectionery brands with the introduction of new flavours and shelf-ready packs.
A new orange variant of Chewits Chunky Chews is being launched, and Strawberry Foam Mushrooms, the best seller in the Malaco kid’s confectionery range, is about to be joined by a new caramel variant countline, with the launch boosted with a 10% extra free offer to retailers.
New shelf-ready packaging containing 40 Chewits sticks has also been designed, using music and football themes, to give high visibility at point of purchase.
Leaf UK has also developed new point of sale material to promote the Chewits brand at the cash carry and attract independent retailers to the fixture. Shelf strips’ and ‘bus stops’ have been produced, highlighting key product benefits of the Chewits brand and supported with the Chewits TV campaign strapline ‘There’s no escaping the Chew Hit’.
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