Lea Perrins Worcestershire Sauce has launched Lea Perrins Little Tasters into the sauce market.
The initiative has been developed to drive trial and re-purchase. The portion control pack contains three 10ml single serving portions with an RRP of 99p. The portions will be in a card, pre-packed on clip strips to be fixed vertically on shelves. The packs will also feature a ’15p off’ coupon to encourage consumers to trade up to the 150ml bottle.
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