Kumala will be introducing premium new-look packaging across its range of easy drinking wines in April.
The new packaging includes a two-part label and features Kumala’s gecko icon more prominently. Kumala has pulled the black and gold logo together across the range for ease of recognition across all tiers of the brand from pound;4.99 to 19.99.
Kumala has also recently launched new packaging for its Kumala Intulo range. Intulo is Kumala’s cash and carry channel-only range of entry-level wines. The new Intulo packaging emphasises the gecko icon and uses striking colours for ease of recognition and stand-out on shelf. Intulo was launched in 2003 and has massively exceeded volume expectations, according to Kumala.
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