Unilever UK is investing pound;3m in a re-launch for Knorr’s Chicken Tonight, Sausage Tonight and Beef Tonight ranges.
The new look Tonight range aims to offer consumers ways to create healthier family foods.
The re-launch includes improved shelf-ready packaging, stronger Knorr branding, GDA labelling and no artificial colours or flavours. This is combined with a reduction in salt content and recipes which include more vegetables. The new packaging is designed to create greater stand-out on shelf and display the product ingredients.
Chloe Irwin, Knorr category operations manager at Unilever UK, said: “Research shows that food preparation times are drastically falling, with most consumers looking to cook a meal within 20 minutes.”
Contact: 01293 648000