Knorr re-launches its Tonight ranges

Unilever UK is investing pound;3m in a re-launch for Knorr’s Chicken Tonight, Sausage Tonight and Beef Tonight ranges.

The new look Tonight range aims to offer consumers ways to create healthier family foods.

The re-launch includes improved shelf-ready packaging, stronger Knorr branding, GDA labelling and no artificial colours or flavours. This is combined with a reduction in salt content and recipes which include more vegetables. The new packaging is designed to create greater stand-out on shelf and display the product ingredients.

Chloe Irwin, Knorr category operations manager at Unilever UK, said: “Research shows that food preparation times are drastically falling, with most consumers looking to cook a meal within 20 minutes.”

Contact: 01293 648000

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