Nestlé Confectionery is set to launch a mocha flavoured limited edition KitKat to help drive brand sales this autumn.
The four-finger mocha bar – a first for the brand, arrives in depots this month with anÂ RRP of 58p. ItÂ is designed to fit with the consumer trend towards café culture and the growth in popularity of coffee-shop coffees. Nestlé says theÂ mild coffee flavour is attractive to a broad audience of both men and women.
The launch also coincides with the next phase of the Â£10m media campaign for the KitKat brand this year, with the “Celebrate the Breaks” campaign back on TV from September. There will also be bespoke digital advertising to support the launch of the mocha limited edition via Facebook and Twitter. The campaign mediums will continue to be connected by the use of the hashtag #mybreak.