Nestl eacute; Rowntree has announced that KitKat, Aero, Rowntrees Fruit Pastilles and Yorkie will all carry an on-pack football promotion during the World Cup.
Consumers have the chance to win one of 66,000 replica 1966 England football shirts. All they have to do is text in the unique code found on each wrapper to be a potential instant winner.
The image of Bobby Moore lifting the Jules Rimet trophy is currently featuring on Nestl eacute; Rowntree’s brand packs, to make customers aware of the promotion.
Fans in Scotland, Wales and Northern Ireland will also receive the chance to win replica shirts from their own legendary teams.
Graham Walker, Nestl eacute; Rowntree’s sales communication manager, said: “Offering consumers across the UK a chance to win their favourite replica football shirt is certain to attract shoppers and boost sales for retailers as a result.”
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