R R Ice Cream is launching new ice creams for the summer.
R R has developed the KitKat cone and it is exclusive to the impulse market for the summer. It has vanilla and chocolate ice cream with a single finger of KitKat in a wafer cone.
Charlotte Hambling, senior market manager at R R, said: “With the parent brand experiencing massive brand awareness, worth over pound;170m and experiencing strong double digit growth, it is the perfect time to launch the KitKat brand into ice cream.”
Additional lines will also be added to another impulse brand, Thornton’s individual sticks. The Thornton’s individual ice cream luxury sticks were launched in 2008 and, according to R R, are already in the impulse top ten and outselling top competitor products. The new lines are White Delight and Mint Choc Truffle.
R R is also launching Lion Bar ice creams in pound;1 for a pack of four price-marked packs.
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