KitKat gets impulsive new addition

Nestl eacute; Confectionery has launched a seasonal KitKat impulse line.

The KitKat Bunny bar is available through to Spring and aims to offer retailers incremental sales oppotunities.

The bunny design features on-pack and is embossed on the bar. The newcomer is available in a 36 count outer with an RRP of 40p per bar.

Graham Walker, trade communications manager of Nestl eacute; UK, said: “KitKat is one of the most recognised and well-loved confectionery brands. It is performing exceptionally well with sales up 13% and is currently the fastest growing confectionery brand in the top 20. With a loyal consumer base of both men and women, the new KitKat Bunny is sure to be a recipe for success.

“The Spring period is an important time for retailers and seasonal impulse stock should be made available to consumers as soon as possible, to capitalise on incremental sales.”

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