Ferrero has launched a new range of Happy Hippos in its Kinder Surprise.
The Happy Hippos have a Talent Show theme, with characters such as Robby Rhythm, Diana Disco Queen, Brian Breakdancer and Judge Jim.
Talent shows are popular at the moment with the success of Britain’s got Talent, X Factor and Strictly Come Dancing and Ferrero has tapped into this with the Happy Hippos range.
Jason Sutherland, sales director of Ferrero, said: “Our judge might not have the acerbic wit of Simon Cowell, but Judge Jim and all the other characters are certain to be as popular. The recent Ice Age 3 tie-in resulted in the sale of 19 million Kinder Surprise eggs so we can see that eye-catching themes are popular with customers and drive sales.
“The promotion will last until December 2009 so retailers should make sure they maintain good stock levels to fulfil the significant repeat purchases as shoppers look to complete their collections.”
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