Kellogg’s is launching a fruit snack brand called FruitaB uuml;.
Available on shelf from January the products in the range all contain one portion of fruit per serving with no added sugar, artificial colours or flavours. They are made entirely from fruit and fruit juice and carry the 5 A Day logo on packaging.
FruitaB uuml; is available in Apple Crisps and Fruit Juices. The crisps are slices of apple and are available in Apple, Apple with natural Strawberry flavour and Apple with natural Blackcurrant flavour. The Fruit Juices are whole fruits soaked in fruit juice and air-dried, they are available in Juicy Very Cherry, Juicy Super Berry and Juicy Blackcurrant Boost.
Jean-Yves Heude, general manager of snacks and convenience at Kellogg’s, said: “With massive government and retailer campaigns to encourage the nation to adopt healthier eating patterns, consumers are looking for easier ways to eat their 5 A Day.”
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