JTI has launched a range of five limited edition designs for Silk Cut.
The designs work around the ‘cut’ theme, including Diamond Cut, Power Cut, Short Cut, Precision Cut and Director’s Cut and are available across Silk Cut Purple 10s and 20s, Blue 20s and Silver 10s and 20s.
According to JTI, Silk Cut is the second fastest growing premium cigarette brand in the UK and accounts for over 16% of the premium sector and is also one of the UK’s best selling cigarette brands with an overall market share of 5%.
Jeremy Blackburn, head of communications for JTI, said: “Silk Cut is the definitive premium lower tar house and is known for its innovation and style. The limited edition designs reflect the interest and style that is synonymous with the brand and retailers should stock up on the limited edition outers while available.”
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