JTI is introducing two limited edition pack designs for its roll your own (RYO) brand Amber Leaf. The packs, which comprise two different leaf formations, will be available in 25g and 50g pack formats, while stocks last.
Jeremy Blackburn, head of communications at JTI, said: “RYO is currently the second fastest growing sector in the tobacco category and adult smokers who are looking for value continue to look for larger pack formats of 25g and 50g. Retailers should make sure they benefit from this increase in demand by stocking the larger pack formats.”
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