JTI and BAT introduce cigarettes that give smokers the ability to change taste of cigarettes while smoking

JTI and BAT have both launched products which enable smokers to change the taste of cigarettes while they are smoking them by crushing a capsule embedded in the cigarette filter.

JTI has introduced Silk Cut Choice in a King Size 20s pack format. The cigarettes have a mentholated capsule in the filter, which can be crushed to introduce the menthol flavour at any stage while smoking the cigarette, or not at all.

Jeremy Blackburn, JTI’s head of communications, said: “Silk Cut Choice offers adult smokers on-demand menthol via the latest innovation in the tobacco market. By placing a menthol capsule in the filter this gives adult smokers the opportunity to customise their smoking experience.”

Lucky Strike Click amp; Roll is BAT’s new launch, with packs of 20 replacing Lucky Strike Blue 20s. Lucky Strike Blue 10s will continue to be available.

BAT UK premium brand manager Hinesh Patel commented: “Smokers want the flexibility to try something new, even when it comes to their favourite brand. Lucky Strike Click amp; Roll offers smokers the freedom to change the taste as and when they want.”

Contact: JTI 0800 163503

BAT 0800 444236

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