Jacob’s Creek is currently introducing temperature sensitive labels to bottles of Sparkling Chardonnay Pinot Noir, Sparkling Rosé and Shiraz Rosé.Â The new labels, placed on bottles with âEnjoy Chilled’ neck tags, advise consumers when the wine is chilled to its optimum temperature to drink.
Patrick Venning, head of marketing for wines at Pernod Ricard UK, said: “The new initiative provides the trade with an opportunity to really drive impulse sales. Whether they are in store or at home, consumers will now know when these crisp and refreshing wines are at their best serving temperature.”
The new initiative is running alongside a national advertising and sampling campaign to encourage trial.
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