AG Barr is putting Irn-Bru back on TV this summer with the first commercial made specifically for consumers outside Scotland.
The national pound;3m media programme is spearheaded by the TV campaign which combines live action and animation. Consumers can also win the chance to star in a one off screening during June.
Adrian Troy, head of marketing for AG Barr, said: “The commercial is another Irn-Bru classic and starts a summer-long campaign which will reinforce Irn-Bru’s position as a growing ‘national’ brand.
“As a total business AG Barr has had an exceptional year in England and Wales where we have grown 32% over the last 12 months. A key factor in our success is the performance of Irn-Bru where impulse sales are growing at 18%, twice the rate of the soft drinks market, and it has achieved an 8% share of the impulse flavoured carbonates market in England and Wales.”
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