Interbrew speciality beer launch

Interbrew UK is reviving an historic beer brand with the launch of Artois Bock, a 6.2% ABV speciality beer which was last brewed in the 1950s.

Artois Bock will roll out in selected on-trade and take home outlets from late August, and will be available both on draught (in half-pints only) and in 275ml bottles.

A £2m marketing programme including press advertising, an internet campaign and PR activity will back the launch.

Contact: 0870 169 6969

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