Walkers Snacks is building its Sensations brand with the launch of Sensations Olive Oil Crisps, a new range of indulgent crisps seasoned with Mediterranean flavours: Lightly Salted; Sun Ripened Tomato and Basil; and Mozzarella and Oregano
The new crisps are cooked in a blend of olive oil which makes them lower in saturated fats. They are also lower in salt and contain no artificial colours, flavours or preservatives.
PepsiCo trade marketing manager Nicky Seal commented: “New Sensations Olive Oil are a great tasting, premium snack, which we believe will be popular with more mature snackers looking for a more sophisticated indulgent crisp.”
Sensations Olive Oil will be supported by a new £2.2m TV advert featuring Gary Lineker and Tara Palmer-Tompkinson.
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