Imperial updates its Panama range

Imperial Tobacco’s Panama cigar brand will be available in new updated packs from the beginning of April.

In addition, the individual cigars will be individually foil wrapped to enhance the overall packaging, and help to maintain the freshness of the tobacco.

Trade communications manager Iain Watkins, commented: “There are around 600,000 adult cigar smokers in the UK, who spend nearly pound;465m annually on their brands, and the small sector of the cigar market still accounts for over half of total cigar sales, at around 53%.

“Panama is a traditional cigar brand with a loyal following of adult smokers, and we feel that the new packaging maintains the heritage and traditional style of the brand while appropriately modernising the offering.”

Contact: 0117 963 6636

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