Imperial Tobacco unveils additive-free RYO tobacco

Imperial Tobacco has launched a 12.5g additive-free version of Drum RYO (roll your own) tobacco. Plain and price-marked packs will be available at pound;3.60 RRP and pound;3.56 PMP

Martin Goodall, Imperial Tobacco’s head of sales, commented: “There are more than five million RYO smokers in the UK and a growing number are demonstrating a preference for additive-free products. Over the past three years retail sales of additive-free RYO tobacco have more than trebled and our ongoing market research has identified a significant opportunity for a credible additive-free RYO proposition.”

Contact: 0115 958 7587

Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy

About The Author